4. Filet-O-Fish was the First Addition to the Original Menu
When Dick and Mac McDonald opened their first hamburger restaurant in the 1940s, the menu consisted of only a few items: burgers, fries, milkshakes, and beverages. Ray Kroc became the franchise agent for the brothers and continued their menu when he acquired the company in 1961. Ray Groen’s addition of the fish sandwich was the first expansion to the original menu. Groen is not the only franchise owner to successfully introduce new menu items. The Big Mac was invented by franchise owner Jim Delligatti in 1967. The Egg McMuffin was invented by Santa Barbara franchise owner Herb Peterson in 1972.
3. Lent Is Peak Filet-O-Fish Season
In 1965, the Vatican relaxed its rules on abstaining from meat. Those of the Catholic faith are now allowed to consume meat on Fridays, abstaining mainly during the season of Lent. While the Filet-O-Fish sandwich is available year-round, McDonald’s sees 25% of its annual Filet-O-Fish sales during the 40 days of Lent. This period runs from Ash Wednesday each year through Easter.
2. Filet-O-Fish Is Made from Sustainable Fish
McDonald’s makes their trademark fish sandwich with Alaskan pollock. Their fishery, located in the Pacific Northwest, is a Marine Stewardship Council (MSC) certified fishery. This fishery has a low rate (1%) of catching non-targeted fish. In addition, the fishery has a zero waste policy, using fish oil, roe, and bones for other purposes in addition to using the meat of the fish for food production. McDonald’s boasts of MSC certification in North America, Europe, and Brazil.