During the COVID-19 pandemic, many people are opting to no longer eat out and instead are breaking open the recipe books to start making their own creations. When they turn to the spice cabinet many supplies are left lacking, so they are scrambling to order the necessary seasonings to create a variety of mouth-watering cuisine.
Recent data from the NPD Group found that in July 2020, consumption of spices, rubs, seasonings, and marinades increased 50 percent. Demand remains high for all the popular spices due to the upcoming holidays. Foodservice and restaurant sales have hit rock bottom, but home spice companies like McCormick have experienced a huge upswing that tops 26 percent.
Sales are so good that the company has had to increase its production overnight just to meet the demand. McCormick is now running its spice and seasoning factories 24 hours a day and has invited third-party manufacturers to join forces to increase their manpower capabilities. McCormick CEO Lawrence Kurzius made the following statement about the company’s plan to increase production: “By the end of the year we will have added the equivalent of an additional plant of U.S. manufacturing.”
5. Spice Demand Increases
Even as companies scramble to increase their production, you might still end up experiencing shortages with many of the most popular spices being hard, if not impossible, to find as the store shelves start emptying and everyone wanting to stock their spice rack at once.
The spice makers area growth focuses on the following:
- 16 percent increase in dry recipe mixes
- 10 percent for mustard
- 44 percent for hot wing sauce
- 35 percent for barbecue sauces
Pre-holiday sales are also showing increases in the following:
- Pumpkin pie spice
4. High Prices of Grocery Store Spices
Do you plan on stocking up on dried herbs and spices for the holidays? Well, don’t run out to your local grocery store. Instead, stay home and stay safe by socially distancing. You can order online and save money. In many situations, grocery stores are charging from three to 20 times higher prices than online sellers.
You can often find dried sage for as little as 76 cents per punch online, but at the grocery store, you will pay around $16 per ounce. Dried oregano is around $1 per ounce online while at brick and mortar stores it is selling for $10 per ounce or more. Dried thyme sells for as little as 62 cents at online retailers, but at the grocery store it commands around $7-8 per ounce.